The next thing to consider when contemplating photography for your business in 2021 are behind the scenes shots.
Whenever I mention behind the scenes shots, people tend to look at me and say ‘really? Do you think anyone would be interested?’ The answer has to be ‘HELL YES!!!”
What are they?
People LOVE these shots. They give an insight into what you do and how you do it. For a huge number of people the production of food and drink isn’t something they know a lot about. We buy from shelves in stores, some of us cook at home, others don’t. How it gets to the store is for a lot of people akin to magic or else they have no idea, but that doesn’t mean people aren’t interested.
Showing the process from start to finish especially with artisan products that require a lot of input, demonstrates the time and love that goes into production. Showcasing old tools and even new tools, methods of work and more opens a view into another world, which can be intriguing but which also illustrates why your product is what it is, and why.
We can tell people things all day, but when we show them, it opens up a whole new world.
I will hold my hands up now and say I’ve been very guilty on this account, and it’s only recently I realised that there was such value in sharing what I do, how I do it and why. But I’ve had such lovely comments from people about it too and great interactions on social media, which is what we all want isn’t it?
Why are behind the scenes shots so important?
It’s insights like this that let people in, that make us more human in their eyes, that offers a window into something different. Why would you not want to use this?
The next question I hear is generally ‘but what would interest people about what I do?’
So the answer …
What lights you up about what you do? Is it the old tools you have had handed down, or you bought that are wonderful to work with? Is it seeing the produce all laid out, is it the process that you go through to produce that gives you a thrill? This is exactly what to use in your behind the scenes shots.
When I shoot with someone, the things look out for here are the things you love about what you do but which you generally reckon no one else would give a stuff about. The fact is that us humans are a funny lot and we’re nosey too, we like to know what people do and how … So feed that need, tell that story, tell why you do what you do through pictures. Those behind the scenes images are gold!
Read my blog from last week about Context Shots – What are they? Do you need them? Or start at the beginning of the series What images do you need in 2021? If you’d like to work with me to get beautiful imagery for your business OR to find out more about my photography coaching, then get in touch. I work with people across Northumberland and the North East but also right across the UK – its a simple matter to courier items to the studio and you can even have a quick remote peak at proceedings if you wish.
If you’d like to see how my work is received by others then take a look at my posts on LinkedIn.