by Sue Todd | Jan 7, 2025 | Business Growth, Commercial, Marketing, Photography
When we order something online, we expect that what arrives is going to look like what we ordered, be the same colour for instance. Do you agree? But so often people get it wrong. If you want to cut down on dissatisfaction and returns this year? Get your imagery...
by Sue Todd | Jun 11, 2024 | Food Photography, Marketing, Planning Photography, Story Telling
A term often bandied about by photographers is ‘White Space’ but what is it? ‘White space’, which is sometimes called ‘negative space’ (which can be something different again, but let’s not complicate things) is a concept photographers use that leaves areas in an...
by Sue Todd | Mar 20, 2024 | Branding, Business Growth, Marketing, Story Telling
If you’ve been reading my blog posts or my posts on Social Media, you’ll be aware that I’m always going on about telling your Story! Photography to me is all about Story Telling. If your image doesn’t tell a story it’s not doing the job it was designed for and it’s...
by Sue Todd | Feb 27, 2024 | Branding, Commercial, Creative Photography, Marketing, Photography
Brand Photography is held by some as a new thing … however photography is a huge part of business branding and so often overlooked. If you think that branding is solely to do with having a logo, a set of fonts and colours you’d not be alone. It’s a commonly held...
by Sue Todd | Dec 30, 2023 | Awareness Days, Business Growth, Marketing, Work with me
Here we are at the end of yet another dance around the sun and about to close down 2023. For some no doubt it will have been a great year, for others not so much and there’ll be many more in between who’ve had a year of ups and downs. I hope you’ve at least had some...
by Sue Todd | Apr 6, 2023 | AI, Authenticity, Marketing
AI or artificial intelligence is everywhere now. A huge number of programs have the ability to write text for you and now you can generate AI images too by simply using software to convert your words into images. Imagine trying to explain that to someone born in the...
