Welcome to Sue Todd Photography's blog.
An insight into life as a Food & Hospitality Photographer
How do you create a Great Image?
First of all you have to define what a great image is, and that is subjective. What is good to me, may not be to you and vice versa. Lots of people will say it’s about the composition, about the lighting. Or they might say you have to have the right kit. To be fair...
How Versatile Are Your Images?
How versatile are the images you use in your business? You can have a lot of images but be hampered by the fact that you feel you can only use them once in a while, or maybe you overuse them. That doesn’t necessarily make them versatile images. Wouldn’t it be nicer...
Do your food images scream ‘eat me?’
I’ve seen some amazing products in my time as a photographer and some amazing food, sadly not all of them had photos that scream 'eat me'. If your food and drink images don't scream 'eat me' then you are seriously missing a trick. Where a great deal of thought has...
Do you have a ‘Can Do’ attitude?
My heart skips a beat when I hear others say 'yes I/we can do that', equally I can feel my zest for life plunge into an abyss when I hear someone say, that I/we/they 'can't do' x, y z. So occasionally this might be true, for instance going for a swim in a rushing...
Work with me!
When you work with me you don’t just get great images. You also get my varied past experience to draw on and my ever increasing network and more besides. I thought I'd do a series of posts about working with me, what I bring to a shoot (and it's not just my camera)...
How many images do you need?
One of the questions I get asked a lot is 'how many images do I need?' Sometimes people think all they need is just one good clean image of each product and that that's the job done. It isn't! If one of the things you sell is a tin of Heinz beans then yes, everyone...
How much? Why pro photos aren’t cheap!
Oh I can't afford that for photography, how can it be that much? I don't really need pro photos, my photos are ok aren't they? Yes! Say all your friends and family who aren't your paying customers. Of course they do, they love you! But the trouble is they won't be in...
Awareness Days and how to use them
Awareness days, National Days, International Days? What do you think about them? Do you like them, use them at every opportunity or do you hate them with a passion? Or maybe you are somewhere in between. They exist for a reason. Awareness days are generally health and...
Your USP are you showcasing it?
All successful businesses have a USP (Unique Selling Point), what's yours? Are you making the most of it? Do you make sure the world knows what your USP is? Do your prospective customers know what it is? All to often a USP isn't well defined and its not shouted about,...
Promotional Images – What do you need?
Like most businesses, Food, Drink and Hospitality companies all have promotions throughout the year. BUT while the promotions themselves are likely planned well in advance, the images to go with them aren't always. An exception to this are the main seasonal ones,...