Another type of image that you really need in your image bank are seasonal shots and shots to cover awareness days. Not just any shot either!
Often people just choose some stock photography or take a quick iphone shot without thinking about it and assume it will do. What does that say about your business when everyone else and his wife are choosing that same stock image or your ‘actual’ image isn’t too hot and you wished there was time to stage it differently. Should you pull it? YES!!! DO IT NOW!!
Each and every image that goes out into the world carries your brand with it, good or bad. That’s quite a responsibility because actually every interaction with a client should be on brand. Had you even thought about that? Especially when it comes to photography?
Your images are very often people’s first impression of your business and they’ll connect them with your brand. If it’s not stand out good what does that say about your brand? Especially if you’ve paid out to have a great logo, branding and website but the images within it don’t back that all up!
SO…..
Seasonal shots are a must have but ….
- they need to be on brand
- they need to tell the ‘right’ story
- they need to suggest a need or an idea
- they need to lead to buy in
Lovely birthday or Mother’s Day Breakfast set up to appeal and set an idea in mind.
What do you need in the way of seasonal shots?
- Christmas shots
- New Year shots
- Winter shots
- Spring shots
- Valentines shots
- Mother’s Day shots
- Father’s Day shots
- Easter shots
- Summer shots
- Autumn Shots
- Halloween Shots
- Bonfire Night Shots
- Winter Shots
- Special occasions if they fit your brand such as St Patricks day, Burns Night, Chinese New Year, Thanksgiving …. and so on
Here’s a few useful links on awareness days:
- Diffords Guide have a list of drinks related celebratory days
- Charlotte’s Lively Kitchen has a list of UK Food Days
- Drink Days have a list of alcohol themed commemorative days
- The British Grub Hub have a list of
- And finally there is Awareness Days dot com who have English and International calendars.
So you have your list of seasonal shots, what next?
January is all about healthy eating …
What you need to think about is what your customer is looking for, what pain are they trying to sort out and how can you help solve this problem for them?
How I can help you with this?
Further Action:
Read my blog from last week about The Tools of your Trade and how to use them Or start at the beginning of the series What images do you need in 2021? If you’d like to work with me to get beautiful imagery for your business OR to find out more about my photography coaching, then get in touch. I work with people across Northumberland and the North East but also right across the UK – its a simple matter to courier items to the studio and you can even have a quick remote peak at proceedings if you wish.
If you’d like to see how my work is received by others then take a look at my posts on LinkedIn.